You're ahead of the curve - website advertising setups are just
beginning...
Website Sponsorship and Advertising:
Support Professional Security
 Award-winning
website,
www.ASISCleveland.com
2006 Website of the Year Award
To view samples, browse this website
-
Numbers and quality visitors
-
Long term exposure and ad dollar
efficiency
-
Professionals in security, people
interested in security
-
Ohio and Northeastern Ohio focus
-
High search engine rankings for
this website
-
Sponsorship appropriate for
institutions, corporations
-
Prime advertising location and
positioning for security vendors
Some facts and perspectives on
advertising on this website
 Numbers,
Quality: We average 1750 actual, unique visits (not "hits"
or robots - actual, single visitors) to this website, per month, roughly
21,000 per year. Including repeat visitors, about 2,600 per month. A
special niche, this is not about big numbers, but about who visits and
why. A good number visit over and over, particularly members, other ASIS
members, and others interested in security, for a variety of reasons
(consumers, businesses, business people, facility mangers, attorneys,
etc.). See a definition of our members and membership on the main home
page - it's a "Who's Who?" of professional security, the professional
security community of NE Ohio.
Interest in security: It is safe to say that no one visits
the ASIS website that doesn't have some decided interest in security in Ohio,
Cleveland, Northeast Ohio. You don't visit websites that you don't
have an interest in - when's the last time you visited a website for
"offset printing press air clutch retrofits"?
Getting here:
Visitors only get here by typing in
www.asiscleveland.com or
from a website linking to us or from a search engine like
Google, Yahoo, MSN, and the like. So here's a test to do for yourself:
go to any of the major search engines and type in any one of something
like the following, or copy and paste into the search bar:
security employment Cleveland
security companies Cleveland
security professionals Cleveland Ohio
security professionals Ohio
security association Cleveland
security speakers on security issues
security resources Cleveland Ohio
ASIS Ohio
American Society for Industrial Security
industrial security Ohio
ETC. ETC. [
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You should find
www.asiscleveland.com on the
FIRST PAGE OF EVERY MAJOR SEARCH ENGINE. This translates into
visitors. Email us if you find we don't appear, otherwise, as we'd like
to know.
www.google.com
www.yahoo.com www.msn.com
Long term exposure,
investment: The point of all of this above is that your ads
will get exposure to many different people interested in security, and
over a long period of time. Advertising only really pays off in the long
term, by and large - it's not about quick results, while these can and
do happen, but it's about an identity that is built over time. The smart
money has always been placed on the long term exposure of a company,
their logo, their ad copy that is associated with products or service -
placed in front of the right audience. If your audience is security and
people interested in security, you are in right place to put your
advertising on a long term basis.
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_______________________________________________________
Advertising Program, Specifications, Agreement
All the information
that you need is here for you to decide upon and place your order.
This is a simple program, while there is much information. Easy -
Bronze, Silver, or Gold. Two sizes of ads. Please feel free to email or
call to discuss. Thank you.
Don Calderwood, ASIS Cleveland Communications Chair, at: 440-352-0393
Email:
3webmaster@asiscleveland.com
- The longer
the term
of the
advertising, higher benefit, the lower the rate.
- Multiple
ads for exposure are discounted at the
Additional Ads Rate.
- The
minimum order is one ad at the Bronze rate that is for three
months.
- For your
Advertising Program, purchase your first ad at the “1st
Ad Rate” and purchase all additional ads at the discounted “All
Additional Ads” rate.*
- Top Page
Ads are EXCLUSIVE;
as current, you can’t lose your position.
- Appearance on
the SPONSORS page with ad or logo or description is at NO
CHARGE - included, as long as you have current advertising in
place.
- Images or
text
will be hyperlinked to a website if the website is active and
available, not under construction, etc. Hyperlinks will be set to
open in a new browser. Email hyperlinks are not permitted.
- There is NO
ADVERTISING on the MAIN HOME PAGE. All other pages show their
availability – check the website and also inquire.
*(a Sidebar Ad cannot be purchased first to get the Top Page Ad at
the discounted Additional Ad Rate).
Two Ad Types (only) and
Sizes:
|
Sidebar Ad
120 p x
300 p
Vertical |
|
Top Page
Ad - 400 p x 90 p
Horizontal |
Top Page Ads:
Exclusive, top of a website page:
Horizontal - 400 pixels wide X 90 pixels high
Sidebar Ads:
Page sides, left or right, non-exclusive:
Vertical - 120 pixels wide x 300 pixels high
Monthly Rate is shown only for illustration and reference. The full
amount for each ad is payable with the order.
|
Time > |
BRONZE
3 month minimum |
SILVER
6 months |
GOLD
12 months |
|
Size below |
Bronze
3 month
minimum.
1st Ad Rate |
Bronze
All
Additional Ads at: |
Silver
6 months
1st Ad Rate |
Silver
All Additional Ads at: |
Gold
12 months
1st
Ad Rate |
Gold
All
Additional Ads at: |
|
Top Page
Ads |
|
|
|
|
|
|
|
Monthly rate |
65. |
65. |
45. |
25. |
35. |
20. |
Cum.
total
each ad |
195. |
195. |
270. |
150. |
420. |
240. |
|
|
|
|
|
|
|
|
|
Sidebar
Ads |
|
|
|
|
|
|
|
Monthly
rate |
55. |
55. |
35. |
25. |
25. |
20. |
Cum.
total
each ad |
165. |
165. |
210. |
150. |
300. |
240. |
|
|
|
|
|
|
|
|
|
Setup
fee* |
Yes* |
Yes* |
Yes* |
Yes* |
Yes* |
Yes* |
|
|
|
|
|
|
|
|
Multiple
Ads, Second and Additional Ads Purchased
Multiple ads
multiply impact. Get the ads you want and need at the Additional Ad Rate
that applies to same size ad purchased or to Sidebar Ads. Multiple Top
Page Ads can be purchased, as available.
Ad Program
Example based upon the SILVER 6 month program:
(1) Top Page Ad
purchased at XYZ page at the 1st Ad Rate: $45./mo./$ 270.
total.
(1) Top Page Ad
purchased at HJK page at the Add. Ad Rate:
$25/mo./$ 150. total
(1) Sidebar Ad purchased for ABC page at Additional Ads Rate: $25/mo./$ 150.
total
(1) Sidebar Ad purchased for DEF page at Additional Ads Rate: $25/mo./$ 150.
total
Total program is 4 ads for a total of $ 720.
payable with order.
Setup Fee and Waiver Option
*Setup fee of $25.
is waived if paid by credit card on website. The setup fee covers
placing your ad(s) in the appropriate locations, checking display,
adjustments, etc. The SETUP FEE IS A FEE PER ADVERTISER, NOT PER AD –
IT IS A ONE TIME CHARGE. It does not cover ad creation or ad
preparation for publishing. See below.
Ad Specifications and
Requirements
Overall, static
ads are preferred, but animated gifs may be acceptable. Extreme,
highly obtrusive, distracting ads not accepted -
editor’s discretion. No Macromedia Flash. This is a professional
society. Moderately animated .gifs are certainly acceptable.
Top Page Ads:
Exclusive, top of a website page:
Horizontal - 400 pixels wide X 90 pixels high
Sidebar
Ads: Page
sides, left or right, non-exclusive:
Vertical - 120 pixels wide x 300 pixels high
Electronic
image ads:
Advertiser to supply an image in the specified size or smaller in .gif
or .jpg format that is ready to go and does not require undue
adjustment, resizing, or manipulation. If so, additional charges may
apply or the ad will not be accepted.
Advertiser to
supply hyperlink URL: Images or text
will be hyperlinked to a website if the website is active and
available, not under construction, etc. Hyperlinks will be set to open
in a new browser. Email hyperlinks are not permitted due to extreme amounts of spam targeted to email links on this website.
Please supply correct and exact URL(s).
Text ads:
Text ads
are possible, particularly good for announcements in Sidebars, but
applicable for Top Page Ads, too. Advertiser to supply text
that will not exceed space available (usu.10 point Verdana, regular, bold, italic) as it should appear,
plus hyperlink. If formatting
time is excessive, ad prep.charges may apply. Questions? Please inquire.
Ad
creation, preparation, or copywriting:
IF YOU DO NOT HAVE
AN AD or an ad in the appropriate size, we may prepare an ad for you and
with you. We can provide professional copywriting and a
professional graphic designer for these services. Please inquire.
Charges are for time to produce the ad and obtain approval.
Please inquire.
Sponsor Page:
Advertiser
may
supply additional brief, descriptive, and short/summary copy, subject to
editing, and/or a larger image (logo) that you’d like to
have displayed on the Sponsor Page in .jpg or .gif format. Copy subject
to editing.
Payment,
Commencement, Acceptance
- Ads will be
placed only after payment is received.
- Verbal
reservations are in no way binding.
- Full amount
due with order.
- Add $25.
setup fee if paid by check (waived if paid by credit card on the
website).
- Monthly
equivalent rate shown; cumulative or total amount of all advertising
must be paid with the order.
- Agreement is
not final until accepted by ASIS Cleveland.
Cancellations
Cancellations are
accepted, but without refund.
Liability
to Advertiser
Advertisers bear
all responsibility for any claims against them as a result of their
advertising, and advertiser agrees to hold ASIS Cleveland harmless in
all cases.
Scroll down to order form, or [ back to
page top ]
______________________________________________________________________
Website Sponsor
& Advertising Space Order Form
When you're ready,
two steps only: Fill out the form. Make payment.
If you have questions and need to discuss anything, we're here to help.
Call. Email.
Don Calderwood, ASIS Cleveland Communications Chair, at: 440-352-0393
Email:
3webmaster@asiscleveland.com
Copyright © 2007 & continuing,
Don Calderwood, Hawkeye Services, ASIS Cleveland Communications, for the ASIS Cleveland Chapter. All rights reserved.
Reviewed:
09/04/08.
Credit Card
Payments:
After sending the form and printing it, please add all the ad charges as
a total. Click to go to PayPal secure payments:
Paying by Check:
All checks should be made payable:
Treasurer, ASIS Cleveland. For address and details, please go
here: Payments
Thank you for your order!
FAQs on ASIS website advertising
Who is sponsorship and
advertising most appropriate for...?
1. Major corporations or institutions may provide
institutional sponsorship, possibly arranged for or through
their chief security officer, security director, loss prevention
director or manager, etc., on the order of:
XYZ Corporation Supports Professional Security, or
XYZ Institution Supports Professional Security Education and the
Practice of Professional Security
2. Security or other vendors and those who wish to reach the buyers
and specifiers in the professional security community - vendors of
security products, services, equipment, and systems. [
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What is applicable to all
advertising and sponsorship? Acceptance: ASIS Cleveland reserves the right to reject advertising
deemed unsuitable to the professional security community, or from
organizations that are deemed to be in conflict with the aims, purposes,
or objectives of ASIS Cleveland. No Endorsement. Acceptance or
display of advertising carries no endorsement or implication of
endorsement of an organization, its products, or its services by ASIS
Cleveland, nor of its officers or members. Please inquire if you have questions.
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Do you pay advertising agency
commissions? No, we don't.
Additional Information:
For further information
contact Don Calderwood, ASIS Cleveland Communications Chair, at:
Phone: 440-352-0393
Email:
3webmaster@asiscleveland.com
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page top ]
 ASIS
Cleveland
ASIS Cleveland: Professional security association,
Cleveland, Ohio, security professionals, security directors, loss
prevention specialists, risk management specialists and corporate
security personnel, security companies providing security services and
security equipment, security education, security employment, and more
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